From mismatched artist collaborations to campaigns that come across as forced or inauthentic, a clear gap still exists between brands and music culture.

The Racket Club launches music strategy agency
From mismatched artist collaborations to campaigns that come across as forced or inauthentic, a clear gap still exists between brands and music culture.
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Industry NewsTyson Sybateli Sets Release Date For Highly Anticipated ‘Amehlo’ Album
The post Tyson Sybateli Sets Release Date For Highly Anticipated ‘Amehlo’ Album appeared first on SA Hip Hop Mag. Tyson Sybateli Sets Release Date For Highly Anticipated ‘Amehlo’ Album.
Industry NewsCassper & Nasty C Reunite On Club-Ready Single “Lil Mama”
The post Cassper & Nasty C Reunite On Club-Ready Single “Lil Mama” appeared first on SA Hip Hop Mag. Cassper & Nasty C Reunite On Club-Ready Single “Lil Mama.” SA hip-hop giants Cassper Nyovest and Nasty C have reunited to deliver their…
Industry NewsYoungstaCPT Announces 36th Mixtape “Worldwide Wynberg”
The post YoungstaCPT Announces 36th Mixtape “Worldwide Wynberg” appeared first on SA Hip Hop Mag. YoungstaCPT Announces 36th Mixtape “Worldwide Wynberg.” YoungstaCPT is once again putting Cape Town on the map, proving that home remains the…
Industry NewsFrom Fairytale to a new global chapter: Liquideep signs with Africori/Warner Music
For a new generation of music fans, Liquideep may be best known through an unexpected connection: South African pop star Tyla has brought renewed attention to the South African duo’s Fairytale, which features a sample from the group’s 2010…